Preparing/Staging the home

Needed Preparations

1) Clean and tidy. Make sure that everything is put away, counters are clear, beds are made, trash is empty, clothes are put away, and windows/mirrors are clean. This photoshoot is more important than an open house, and will be viewed by more people. Make sure that the home is ready for presentation to its next owner!

2) No cars in the driveway. Please move any vehicles that may be in the driveway. They clutter the picture and reduce the impact.

3) The yard should be mowed, bushes trimmed, and any outside clutter removed. If your garbage cans are normally outside and in view, please move them to the garage.

4) Turn on every light in the home! Seriously, every light in the house, whether overhead, under counter, by the bed, in a display case, etc. needs to be on. I do not know what lights you have or where the switches are.

5) Excessive Decorations. If you have a room (or rooms) that are excessively decorated/furnished, please remove the excess. An abundance of decorating seldom photographs well. This is true for open houses as well – consider packing some of the decorations/furnishings away for the duration of the time the home is on the market.

6) Magazines and recyclables. If you have places in the home that typically have reading material or recyclables stacked, please remove.

7) Blind Spots. Sometimes a home has features which need repair or replacement. It is not unusual for the owners to become blind to these issues because they see them every day. These are usually things like a rip in a screen, a broken outside light fixture, dirty windows, or unkempt shrubbery. Try to look at the home with fresh eyes and see if there any blind spots that should be addressed before the photoshoot.

What To Expect

I have taken thousands of home pictures which have sold hundreds of homes. Chances are the photos I am taking will be the buyer’s first impression of your home. The photos alone will capture their attention from whichever service they choose to use.

To make sure that the photos show the home as well as possible, and that there are no surprises, I have made a list of the preparations you should make as well as what to expect. Also, be sure to read our Terms of Service: Terms of Service

1) I will arrive on time at the appointed address. I do not have a key for the home, if there is a lock-box I will need the code and location. If you are meeting me at the property, please also be on time.. Occasionally, I am kept longer than anticipated at a previous shoot. Please make sure that I have a contact phone number if you are meeting me.

2) A typical home photoshoot is 2 hours or less. Premium/luxury homes can take more time.

3) I will photograph the interior and exterior. Some areas are not photographed unless you have requested (closets, garages, mud rooms, small bathrooms, utility rooms).

4) If there are no instructions, I will exercise my best judgement on what photographs are needed. Please ensure that I know of any unique features that you want highlighted.

Edit this post.

Mike Cartwright

Mike Cartwright

Mike Cartwright is the principal photographer and has many years of experience shooting mid-level and high end homes. His Father was also a Photographer, and Mike started shooting and developing while still in grade school. His photos are published, has won awards, and have contributed to the sales of many homes. When it comes to architectural photography, Mike is a seasoned pro who can get the right lighting and angles to make your project "pop"!

Mail Address

Gulf Coast Business Webs LLC
30725 US Hwy 19 N, #172
Palm Harbor, FL. 34684


Monday – Friday +
9 AM – 5 PM
Saturday +
10 AM – 3 PM
Sunday +
Upon appointment

Phone or Email

Send Mail